Eye on Design

Interactive Experience Trends

Troll or Upset Customer?

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Great article by Li Evans on how to tell the difference between a troll and an upset customer.

Also talks about how not responding to an upset customer is a missed opportunity to convert them to a brand evangelist and how to accomplish that.

http://www.searchmarketinggurus.com/search_marketing_gurus/2008/05/trolls-or-upset.html

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Written by Jocelyn

August 7, 2010 at 2:36 pm

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Tips To Get People To Join Your Facebook Fan Page | Small Business Trends

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Tips To Get People To Join Your Facebook Fan Page | Small Business Trends.

So your company has a Facebook fan page – now what? It’s like when the internet started – everyone wanted a webpage but not many people knew what to do with it. Most companies are duplicating their marketing efforts on Facebook.  This article has an interesting examples of how to better use Facebook fan pages – especially useful are the examples of how companies are using exclusive content or offers to give people incentives to becoming fans on facebook like the Victoria’s Secret free underwear giveaway (only available to facebook fans).

Written by Jocelyn

May 12, 2010 at 10:30 pm

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Commercials I Love

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There are some commercials that I love – why do I like them more every time I see them? They make me laugh and are just as entertaining (if not more so) than the show I’m watching.

Here are my latest favorites:

The honda ridgeline dog – dashound with auto-tennis ball throwing machine – awww…..

The Bertolli Pasta opera commercial

What’s NOT funny about a chef opera singing about pasta?

Used to think these Geico Cash commercials were dumb but they grow and grow on me…

Geico Cash Roofers

Geico Cash Date

Love the Geico Gecko ones too – how do they make him so cute?

Geico Gecko Trust

An oldie but goodie – Geico Caveman at the airport

hmm…apparently I should be working for Geico (or at least the Martin Group)

Swiffer flower delivery with stalker mop

Swiffer duster with mexican band

Swiffer wetjet baby come back commercial – love the broom in towel at the end 🙂

There’s one more funny swiffer commercial that ends with stalker mop splatting against a window but I can’t find it…let me know if you do.

Written by Jocelyn

April 10, 2009 at 10:54 pm

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6 cures for SEO mistakes from imediaconnection.com

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Just read an interesting article at imediaconnection about the major mistakes many companies make with Search Engine Optimization and how to cure them.

According to imediaconnection.com the 6 biggest SEO mistakes are:

1. Lack of W3C compliance – CSS and other clean code help search engines index your site more easily.

2. Use of a 302 (temporary) rather than a 301 (permanent) redirect – While a 302 redirect is often the default, use of a 301 redirect helps search engines transfer more of the previous pages’ value to the new page.

3. Using JavaScript in navigation – without a code fix, use of javascript in navagation can cause search engines to ignore navigation content.

4. Lack of URL structure best practices – whenever possible use static rather than dynamic urls so as to take advantage of keywords inherent of urls – but be careful rewriting dynamic urls as you can make things worse if you don’t do it correctly.

5. Duplicate  page content – Over-syndication of content can cause it to be labeled as spam. The best way to increase page ranking is to provide good, original content in one location.

6. Lack of coordination between SEO and PR – Hotlinking and correct use of keywords in press releases can increase traffic back to your website.

They don’t mention at least one other common mistake that can interfere with SEO – improper use of flash or image-based text and lack of accompanying content text for search engines to crawl. Otherwise an excellent article.

For more information on these SEO mistakes and how to fix them read the article 6 cures for common SEO mistakes at imediaconnection.com.

Written by Jocelyn

March 27, 2009 at 9:37 pm

The Future is (Almost) Here – How MIT Students Are Turning the Internet Into a Sixth Sense

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Wired Magazine has a great article on an MIT project that uses a projecting-device worn around a person’s neck to project relevant data about the world around you. I (and everyone else reviewing the idea) find it interesting but not as practical as the internet sunglasses in Neal Stephenson’s Snowcrash (still waiting for that) – who wants everyone else to see the details of your google search projected on everything you look at? Seems like there could be potential for interactive advertising (installations) or education (museums) though – can’t wait to see what’s done with it. Check out the example videos – my favorite is the virtual wristwatch!

Read the article “MIT Students Turn Internet Into a Sixth Human Sense” at Wired Magazine

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Written by Jocelyn

February 14, 2009 at 2:13 am

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